Combining deep research and modern design to create logos that capture attention and define brands.
Consumers see more logos today than ever before, but they only remember a select few. Great logos embody their brand, tell a unique story, speak values loudly – they stand for something.
While most brands know what they stand for, realizing their ideals in a symbol is a daunting challenge. And more than 17 years of building brands have taught us that memorable logos don’t happen by accident.
At Blue Fountain Media, our logo design process is informed by high-quality research and sound strategy. Our team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride.
Creating a new logo is a crystalizing moment for brands. We approach the task with clear objectives and a steady hand. Our process is grounded in research, iterative by design, and informed by years of hands-on work building brands across practically every industry.
Getting your point of view
Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Setting an artistic foundation
The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.
Flaw less coding practices
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
Honing in on a winning design
Clients are never shut out of the logo design process. We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.
Ready for the digital landscape
From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.
Ready to start a project or really curious about our process? Drop us a note or give us a call 8866771195 we’re happy to answer all your questions.